by Eric Slivka
Ahead of tonight's NBA playoff game, the Los Angeles Lakers posted an Instagram reel showing superstar LeBron James arriving at Ball Arena in Denver carrying what appears to be an unreleased version of the Pill speaker from Apple's Beats brand.
The original Beats Pill was a wireless Bluetooth speaker introduced in 2012 prior to Apple's acquisition of Beats Electronics. It received a few updates in its first several years on the market, with the final revision being a redesigned Pill+ with a Lightning connector introduced under Apple's ownership in 2015.
The Pill+ remained on the market for a number of years in that form before being quietly discontinued in early 2022.
Based on today's video, it appears the Pill may soon be making a comeback, as the speaker in James' hand clearly shows a Beats logo and it includes a lanyard that was not present on previous versions of the speaker.
With the direction of Apple's product lineup, a USB-C port for charging appears likely. And given the previous Pill+ was introduced almost nine years ago, there have been significant advances in Bluetooth and other technologies since that time, so this upcoming version is likely to be a significant improvement. Specific details on the speaker, including a release date, however, remain unknown.
Tag: Beats
[ 86 comments ]
Top Rated Comments
JonnyMacx86
1 week ago
I miss the one time a celebrity was spotted with an unreleased iPhone
https://www.asiaone.com/digital/taiwan-celeb-jimmy-lin-spotted-unreleased-iphone-7-plus
I miss when an employee left an unreleased iPhone in a bar and we all assumed it was an unfinished prototype. Then it came out and looked basically the same, and we LOVED IT
Score: 30 Votes (Like | Disagree)
icanhazmac
1 week ago
Lebron… ?
Beats… ?♂️
Couldn’t care less about either of these brands.
Score: 13 Votes (Like | Disagree)
mattoruu
1 week ago
I’m so upset about this. As we all know, Apple’s marketing department and software development department share the same budget. And the budget is so small that Apple can only afford to do one thing. Now that Apple has paid LeBron for some viral marketing promotion, iOS 18 has now been delayed by two months. Also, Apple needs to cut four new emojis from list. Darn it!
Score: 13 Votes (Like | Disagree)
Jumpthesnark
1 week ago
It’s gross ?, Apple paid for the player to be pictured with an unreleased product. Money better spent on bug fixes!I’ll stick with my Bose Soundlink.
Guess what? The software engineering and marketing budgets are completely unrelated. They don't now, never have and never will take marketing money and say "let's use this to add to a different department's budget so they can fix some software,"
Score: 9 Votes (Like | Disagree)
icanhazmac
1 week ago
It’s gross ?, Apple paid for the player to be pictured with an unreleased product. Money better spent on bug fixes!
I’ll stick with my Bose Soundlink.
Score: 8 Votes (Like | Disagree)
erikkfi
1 week ago
WhOoooOOooOoah! A new Pill?! ?
Wake me when Apple finally retires the Beats brand.
Score: 7 Votes (Like | Disagree)
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